In 1951 after the partition , Lt Shri Sikandar Lal Gupta started selling shoes from a small rented shop, located in hing ki mandi market later on which is titled as asia's biggest shoe market , the quality of products we sell in market makes a good grip over the customer and build a trust in their mind regarding the product later on we purchased the rented shop and a manufacturing unit is open by the founder son now their grandson is taking this business overseas and on online platform as well so that customer can reach them easily . Our goal is to provide our customer quality with comfort at affordable prices .